new home marketing
September 10, 2024
A Look Inside Canada’s Award-Winning Net Zero Homes
Builders and renovators across Canada, propelled by demand from homebuyers, bring the net zero goods
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Selling the Value of Zero
There is a special connection between homes and homebuyers. Yet many new homes are marketed like commodities. To effectively sell zero energy homes, it’s necessary to create a direct link between buyer needs and these homes’ intrinsic values.
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