Selling a zero energy home is just like selling a conventional one, except zero homes offer so much more. Connecting the buyer’s priorities to the added benefits of zero homes makes the sale easier and more profitable for everyone. 

Economists often say that markets make the best decisions. But that can be true only when markets have accurate and complete information. Today, the housing market is flying blind regarding one of the most important characteristics of a home: energy use. The solution is mandatory energy disclosure at the time of sale. It’s good for buyers, sellers and the climate.

A report by the Shelton Group shows a gap between how Americans value the environment and their lack of willingness to take action to protect the environment. The good news is that Americans do prefer to purchase environmentally conscious products. Zero energy builders, designers, and realtors can use the insights from this report to more effectively market zero energy homes.