There is a special connection between homes and homebuyers. Yet many new homes are marketed like commodities. To effectively sell zero energy homes, it’s necessary to create a direct link between buyer needs and these homes’ intrinsic values.

A report by the Shelton Group shows a gap between how Americans value the environment and their lack of willingness to take action to protect the environment. The good news is that Americans do prefer to purchase environmentally conscious products. Zero energy builders, designers, and realtors can use the insights from this report to more effectively market zero energy homes.